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Miele, whose sleek and powerful vacuum cleaners have often
been compared in the media to Porsche, BMW and Mercedes, has launched ART
– a completely new concept in vacuum cleaners. With the ease and convenience
of a stick broom, the power of a canister and the mobility of an upright
– the stunningly colorful product series is all and yet none of these conventional
types of vacuums. It is truly a new, and unique, form of vacuum design and
functionality.
“We developed ART as a lifestyle product - combining arresting fashion designs
with quicksilver performance,” stated Tasmin Weston, Product and Marketing
Manager for Miele’s floor care products. “The concept was to tap into two
hot trends in the marketplace: the desire for timesaving devices that cut
down on housecleaning time as well as a soaring demand for beautifully designed
and ergonomic products. ART represents the pinnacle of vacuum design today
– it’s breathtakingly attractive and so powerful and easy to maneuver –
it takes the vacuum out of the closet and into the spotlight.”
The look… the colors… the functionality!
ART combines straight lines and rounded edges giving the vacuum cleaner
its distinctive aerodynamic appeal. This dynamic form is further underlined
by colors ranging from classical to exclusive. Each color evokes its own
world of associations and are as individual as the consumers who will desire
them:
- Red Roses with
its vibrant pattern of red roses is the only vacuum on the market to use
Cubic
Printing - similar to patterns found on the hottest fashion cell phone
covers.
- Mojito, a sexy
pistachio color, served in a high-gloss metallic lacquer finish.
- Hot Chocolate,
dreamy brown, melting into a high-gloss metallic lacquer finish.
- True Blue, a
blue-black high tech pattern, branded with Cubic Printing.
To save time and effort – ART was engineered to be ready-to-clean – without
assembly or preparation. Nimble and maneuverable, ART is effortless to operate
due to its low center of gravity and ergonomic soft-grip handle. A powerful,
variable speed 1,000-watt motor tucked into its compact body delivers superior
cleaning performance equal to vacuums twice its size – perfect for smooth
floors and upholstery.
A clever Combi nozzle - dusting brush, crevice tool and hose combination
- slips into the long slender suction tube of the vacuum and can easily
be pulled out for cleaning household electronics, computer keyboards, kitchen
counter and table crumbs, under couch cushions, drawers – an endless array
of uses.
No loose tools, attachments or assembly required to take ART cleaning from
floors to tabletops. The piéce de résistance - ART provides exceptional
HEPA filtration – the power to clean both the home and the air inside. Like
all original “ART-works” – consumers will be able to hang ART by Miele on
any wall. The only question will be – inside the closet or out?
Award-Winning Design – even before its launch.
ART by Miele was a prizewinner even before its market launch. The Design
Centre North Rhine- Westphalia in Essen, Germany presented Miele with the
renowned "Red Dot" award for design excellence. The Chicago Athenaeum: Museum
of Architecture and Design in the United States also bestowed their coveted
Good Design® Award upon ART for stretching the envelope of innovation beyond
what is considered standard product and consumer design.
The Features.
Combi nozzle grabs up the crumbs
Tucked within the telescopic suction tube is ART’s Combi nozzle – a dusting
brush and crevice nozzle in one single component attached to a 4-foot long
flexible hose. No more loose tools, attachments or assembly. The Combi nozzle
slips out to quickly pick up crumbs, dust and dirt from tables, desktops,
doors, upholstery and other hard to reach spots.
Versatile floorhead from carpet to floors
ART by Miele can be used to clean different floor coverings without the
need to operate a switch. The floorhead can safely be used on smooth surfaces
and low-pile carpets and has a rubber lip to concentrate cleaning power
on the floor.
Nimble wheels that can do 360’s
Four wheels – two large wheels to the back and two castors in the front
with a full 360- swivel provide excellent mobility. ART’s soft rubber traction
wheel surfaces protect delicate floors and steel axles ensure durability.
Automatic cable rewind keeps cables cleanly out of sight
ART cleans the home and then cleans up after itself as its electric cable
automatically rewinds and hides out of view. The 18-foot cord, together
with the extended hose and wand assemble provides a generous 25-foot operating
radius.
Footswitches that give control without bending down
All vital controls – on/off, cable rewind and handle lock are controlled
by large footswitches.
Full-size power in a compact form
1,000 watts of power beat beneath ART’s compact form – delivering awesome
performance in a conveniently small package. This Miele-made motor is equipped
with a variable speed option in order to tame its high output for those
lighter cleaning assignments.
Superior filtration for the air we breathe
Miele’s unique IntensiveClean dustbag is made from tear-proof material and
a self-closing grip insures the consumer won’t breathe in dust when they
change the bag. ART provides a choice of three filters, including HEPA.
Height adjustable ergonomic handle
ART’s telescopic handle can easily be adjusted to the user’s height. A state-of-the
ART soft grip handle incorporates a hook so that ART can be hung on a wall
for storage.
“Once again, Miele has broken ground and established an entirely new
product category with ART,” stated Nick Ord, President of Miele USA. “ART
is yet another example of how we continually strive to create innovative
products that make our customers’ lives easier – in our founders’ words
– Immer Besser or Forever Better.”
Miele S938 Red Roses
Miele S938 True Blue
Miele S930 Mojito
Miele S930 Hot Choclate
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